Art Direction and Graphic Design

Aussie, a Procter & Gamble brand renowned for its playful and carefree approach to hair care, thrives on creativity and authenticity. Monthly social media campaigns were conceptualized and brought to life, showcasing the brand’s unique personality and values. Photo shoots were directed to align with the brand’s aesthetic, with every detail carefully curated to ensure a cohesive and engaging presence across social platforms. Each post reflected a balance of fun, innovation, and connection with Aussie’s vibrant audience.