Art Direction and Graphic Design

Teaory specializes in offering the finest quality teas from China, with a concept deeply rooted in tradition, quality, and the art of experience. The brand’s foundation stems from the idea of the "theory of tea," celebrating the cultural and sensory journey of tea consumption. The project included creating a bespoke logo, brand identity, intricate ink illustrations for packaging, and a thoughtfully designed app to guide customers through a curated tea experience. Each element reflects Teaory’s commitment to craftsmanship and storytelling, blending heritage with modern design.